Do you know what’s the most challenging task about writing a high-quality blog post?
Yes, to come up with new blog post ideas every single time is the most difficult task.
We all have been there, when we are totally blank don’t know what to write about, and that is really frustrating because without a unique idea it is impossible to create high-quality content.
Have you ever thought why pro bloggers like Neil Patel, Kulwant Nagi, Jeff Bullas and many others come up with new and unique ideas every time? It seems like they never run out of ideas but trust me when I tell you this, they all have struggled just like you to generate new ideas. The reason they are able to do so is they follow some rules and strategies to come up with a new idea every single time.
What amateur writers do is they rely on their own imagination, sometimes they come up with an idea and sometimes not. Also, they focus on the topic they want to write about, but the reality is readers are coming to your website because they are interested in your topic so remember to write content for the readers.
Pro bloggers always keep the reader’s problem in their mind, and they try to provide the solutions to that problem; that’s why they come up with new ideas every time.
Here I’ve shared the top 10 ways to generate new blog post ideas that will always work for you.
So let’s dive in.
10 Proven Ways to Find Your next Blog Post Ideas
- 1. Figure Out What Your Readers Are Interested In
- 2. Ask The Readers What They Want To Learn
- 3. Keep An Ideas Book
- 4. Use Quora To Find The Problems Of Your Readers
- 5. Use Twitter To Generate New Blog Post Ideas
- 6. Read a Lot
- 7. Comments On Other Blogs
- 8. Use Google Trends To See What’s Trending
- 9. Use Answer The Public To Find The Hot Topics
- 10. Use Hubspot’s Blog Post Ideas Generator
- 11. Final Thoughts
1. Figure Out What Your Readers Are Interested In:
Find out problems your readers are facing? What are all the topics, they might be interested in?
Once you find out these questions, you know the topic of your next blog post.
What most bloggers do is that they write what they are interested in, they do not focus on the readers’ needs.
Let’s take an example here, suppose you have a Digital Marketing Blog. Your target readers might be looking for top digital marketing trends, comparison of various tools, best SEO techniques, etc. So you decide to do a comparison article between two SEO tools.
You choose any two tools and head to the keyword planner, typed your SEO tools in the search bar and see a list of suggestions; these are the terms your target audience is currently searching for.
After doing all the research, you’ll know what exactly are the readers looking for in an SEO tool comparison article. Suppose you find out that most of the readers are looking for SEO tools that provide them with good SEO audit scores and page-level competitive analysis, so you decided to write the article with stressing on these two features.
But before you start writing your article you have to do a little bit more research because there are plenty of blogs writing the same content, so you have to make it unique, or you have to add more value for the readers.
As a Digital Marketing Blogger, you can write:
- Review Articles
- Product Comparison
- Best Tools for Digital Marketing
- And the choices are endless
The point here is that the content should be unique and fresh enough to capture the interest of your target audiences.
2. Ask The Readers What They Want To Learn:
This is the easiest one and the most genuine one because at the end you’ll have your target readers input on what they want to learn.
You can consider this as an advanced version of the previous one, in the earlier step you were researching what your readers want but here you’re simply asking your readers the same questions.
If you’re an established blogger who has a decent amount of followers on social media or has an email list, then it will be very easy to conduct a readers survey. What most people get wrong about these surveys is that they ask too many questions, because of which the user loses interest.
I’ve seen surveys with 20 plus questions which I left in a midway.
According to the popular survey site SurveyMonkey, the optimum number of questions you can ask in a survey is 10.
Before making a survey keep a few things in mind, keep the survey short and brief, do not ask objective type questions where readers have to write an answer unless it is necessary. Try to include more Yes/No questions and Multiple Choice Questions or MCQs.
Let’s take forward our previous example, as a digital marketing blogger, what are all the questions you can ask.
You can ask Yes/No questions like ‘did you like our previous article’ or you can ask MCQs like ‘what you want me to write about next’ you can give your readers all the options you want to write about and then they can choose.
So by now, you have understood the purpose of a readers surveys. First, make a list of all the questions you can ask your readers, give them priorities, narrow down your list with the most important questions and try not to ask more than 10-12.
Another thing about surveys is that people often complain that they do not get enough responses. So here’s what you can do to get more responses- share your survey with your email list, also share it with your social media audience, advertise the survey on your own blog and always include a description in it to ensure that you get more qualified responses.
3. Keep An Ideas Book:
Creative thinking and creative ideas drive your blog. An idea is a bedrock on which we build our blog posts. But ideas are of no value if they are stuck in your mind or you forget them before implementing. That’s why it is important to develop ideas capturing, organizing and storing file which can be accessible at all the time. The more systematic your ideas book is the more is the inspiration for your next blog post.
The reason you need to keep an ideas book is that ideas can strike at any time, you need to be ready to capitalize on that idea. For an instance let’s say you are having your morning tea and reading the newspaper, you see a news article and an idea crosses your mind, just write it down in your ideas book or on a different occasion you are on your way to the gym, you decided to take the shortcut through the park, you saw the beauty of nature and again an idea crossed your mind.
The point here is an idea can strike at any time you have to be always ready, use a Google doc file or spreadsheet or keep a pen and a pocket diary that can be accessible at all the time.
By keeping an ideas book, you’ll never go out of inventory even in your tough times.
Keep your ideas book organized, don’t just write the ideas, categorize them. If you have a digital marketing blog, your categories can be content marketing, blogging, SEO, SEM, SMM, email marketing, affiliate marketing, product comparison, product reviews, etc. Also, while writing ideas, you can include some pointers or details about your ideas in your ideas book so that later it can be used to turn your idea into a high-quality blog post.
4. Use Quora To Find The Problems Of Your Readers:
Most of you might know what Quora is, for those who don’t know- Quora is the most popular Q&A website where its members ask questions, and the other fellow members answer those questions and people also upvote the answer they like. And surprisingly it can also help you to generate new content ideas.
According to Quora “you can reuse all the new content on Quora by publishing it anywhere on the web, as long as you link back to the original content on Quora.”
Now let’s take a look at how you can generate new ideas with Quora.
Open Quora.com and just type any keyword you are interested in the search bar of the website, and you’ll see some auto-suggestions, you can click any of the suggestions appeared or just hit the enter.
Once you do that the result page will appear with be flooded with numerous questions that your target readers are looking answers for. Some of those questions might be unanswered, these unanswered questions are your real opportunities.
Let’s say you type digital marketing in the search bar, and at the results page, you see a lot of questions, and in the midst of these, you find an unanswered question “How can I increase my website traffic?.” This question is your golden opportunity because there are chances that others are also looking for the same answer.
Also, people follow questions on Quora so you can check how many people are following a particular question, the more the number of follower means more people are interested in that question.
Another way to use Quora to generate new ideas is to ask questions and wait for the responses to come in and you can turn those responses into new blog post ideas.
Let’s say you ask a question on how to use social media to drive traffic to your blog. Members interested in the same topic will see your question in their feeds, or you can request members directly to answer your question.
Some of the responses you’ll get will be from the experts around the world, and you can use these responses to craft your new blog post as these responses probably contain some points you’d want to include in your blog post.
5. Use Twitter To Generate New Blog Post Ideas:
Twitter is an idea-generating machine, and it’s not limited to just tweet your heart out, there’s a lot more about Twitter you don’t know yet.
One way to use Twitter to generate new ideas is to use #tags. Let’s assume if someone is tweeting about a smartphone of a specific brand, then he will use a suitable hashtag. What you have to do is go to the trending hashtags on Twitter and write down the one related to your niche, once you do that, search your hashtag on twitter to see what people are tweeting about that hashtag, this will give you an idea on what you can write about.
Suppose you are a tech blogger and you saw a trending hashtag “#galaxys10launch.” Now search it on twitter and see what people are tweeting about this hashtag and what they are talking about its price and specification.
Now what you can do is write a blog post on S10’s price, specification, and features or alternatively, you can write a comparison between S10 and other similar smartphones in the same price range. What you write depends totally on your creativity.
Another way to generate new ideas is to follow the popular bloggers in your niche, see what they are tweeting about.
Let’s assume you’re following someone who tweets about the upcoming changes in Google’s algorithm. This is the opportunity that you can write on the same topic but a little differently, giving it your own touch.
Also, some popular blogger tweets about his upcoming webinar, you can write on that too, you can write a blog post on the next webinar, and you can also include the details of his previous one and the key takeaway of the upcoming webinar.
You can also check the latest news on Twitter, let’s say if you’re a tech blogger, you can follow the official accounts of various tech news channel and magazines. As soon as they tweet something new you’ll get new ideas for your blog posts. These accounts often seem to tweet regularly, almost daily so if you follow them, you’ll never run out of new ideas.
You can also use twitter polls and ask questions to your followers; it also increases your engagement with your followers. Similar to the survey you can ask questions related to your followers’ problem, once you have identified the problem you can provide the solution in the form of your blog post.
6. Read a Lot:
One of the proven ways to come up with new ideas is to read a lot, especially the blogs of popular bloggers in your niche and books. Reading great books and blogs are one of the best sources of new content ideas for your blog post.
Always keep track of what others are publishing in your niche. You can duplicate their ideas, trust me a lot of bloggers are doing this but remember, do not copy their content, I repeat DO NOT.
Let’s assume once more that you are a tech blogger who doesn’t know what to publish next. So you decided to check out some popular blogs in your niche, and you came across the latest post on F8 conference 2019 of Facebook, and you find out that Facebook has made a lot of changes in its UI and Facebook Messenger so you also decided to write a post on the same.
Here, our tech blogger took inspiration from other popular blogger and molds that inspiration into his own blog post.
Just remember this if you read something new every day, whether it’s a blog or a book or magazine, you’ll never run out of ideas to write about.
7. Comments On Other Blogs:
The most popular blogs in your niche might get hundreds of comments on a single post.
As I mentioned in the previous step to read popular blogs in your niche, don’t forget to check the comments section too because readers probably are posting their questions in the comments and the popular blogger don’t have enough time to respond to each of the questions, so here lies your opportunity.
Let’s see how this technique generates new ideas with an example:
Suppose, someone wrote an article on “Top 10 SEO Tools in 2019” and one reader’s questions about one particular tool while the other reader asks which one of the mentioned tools is the best. So here’s what you can do, you can write a review article on a particular SEO tool, or you can write a comparison article between one or two tools.
And if you know the answer to the reader’s questions, just reply in the comment section, and when you do this on several blogs, people will perceive you as a subject matter expert, and this will increase your credibility as a blogger.
8. Use Google Trends To See What’s Trending:
Google Trends is a fantastic tool when it comes to idea generation; it enables you to check out what topics your target readers are currently searching for. You can also analyze the trends and check when your readers interest in a particular topics spike.
Google Trends lets you see how many people are searching for a specific term over a period of time. Using Google trends is very easy, you don’t need to sign-up for an account, just visit trends.google.com and you’ll see all the current trending stories. If you’re not interested in those stories, just type your keyword in the search bar and see what Google Trends show you.
Google Trends enables you to filter your search results based on the country. So if your target audience is location-based, you can check how a particular keyword performs in your targeted location and at what times people are most interested in your search term, then you can write your new blog post accordingly.
You can also check related topics and related queries sections at the bottom of the page. Related topics tell you what are all the other topics your target readers are looking for while related queries tell you about the keywords your readers are looking for. You can analyze trends for these keywords as well.
9. Use Answer The Public To Find The Hot Topics:
Answer the public works the same as the Google auto-suggest, when you type a keyword in Google search bar a drop-down auto-suggest menu appears with suggestions based on what others are searching for.
Answer the public does the same thing but it generates hundreds of auto-suggestions.
Here’s how it works, just type a keyword in the search bar and hit “get questions” and the result page will display all the related questions people are mostly searching for. These results are grouped into why-, when-, how-, where- type questions. Some of these questions are even in the form of a perfect blog post title, and you can use almost every question to form a new blog post.
As you can see, I searched here for the keyword “iPhone XS Max,” it surprisingly served over 185 topics in front of me.
10. Use Hubspot’s Blog Post Ideas Generator:
This is one of the most popular and easy to use tool. Within seconds it can give you five legitimate blog post ideas.
Here’s how it works, once you open the blog ideas generator, it’ll ask you to write three nouns related to your topic. Let’s say you want to write the article on “affiliate marketing,” you just type it in and hit enter, and it’ll give you five blog post ideas related to your topic. You can choose all of the five ideas or just the ones you’re interested in. You can also restructure the titles to make them catchy to attract a wider spectrum of readers.
The strategies I shared above work for just about every niche.
What mistakes writers usually make is that they come up with their own ideas to write about instead of focusing on what the readers want. The key takeaway in this article is to focus on your readers’ needs, on what topics they need help with.
I know it’s a challenging task to maintain consistency when it comes to generating new blog post ideas, but once you master the techniques mentioned above, it will be a piece of cake to come up with new ideas every time within few minutes. Also, don’t forget to listen to your audience because they have a lot of problems for which they’re actively seeking answers.
I personally use all of the above strategies while writing a new blog post.